Expert video editing software can assistance you showcase your products from every angle by producing professional promos for platforms like Instagram, TikTok, YouTube, or anywhere else you share brand videos. At that place are a number of piece of cake-to-use free video editing programs that can assist you lot stand out from your competition.
Well-produced production videos are a more engaging course of content marketing than photographs alone and can reduce a customer's hesitation in making a purchase. In fact, according to animated explainer video company Wyzowl, 78% of video marketers say video has directly helped increase sales.
Beneath, nosotros've compiled a list of the best free video editing software from around the web, also equally a few with affordable paid versions. Each entrepreneur has their own specific needs, so we've run downwards some of the most useful features of each tool.
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Best gratis video editing software for desktop
There'southward a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to take more features than most mobile video editing apps.
If you're looking to edit your promotional videos on a budget, check out our list of costless video editing software you tin can use to edit long-form content for YouTube, your ecommerce site, or a variety of other platforms:
- All-time overall: Lightworks
- Best for beginners: VideoPad
- All-time for effects and tutorials: HitFilm Express
- All-time for advanced editors: DaVinci Resolve
- Best no watermark editor: VSDC Complimentary Video Editor
- All-time for intermediate editors: OpenShot
- Best for audiophiles: Shotcut
- Best for 3D effects: Blender
- Best for Windows x: Windows Video Editor
- All-time for YouTube: iMovie
- Best AI editor: Vimeo Create
- Best for social media videos: WeVideo
- Best mobile editor: KineMaster
ane. Lightworks
The best overall free video editing software
Lightworks includes a elementary and intuitive interface, so it'due south easy to option up. Lightworks also offers a collection of detailed video tutorials, making information technology one of the more accessible and easy to learn Linux video editing software options on this listing.
Lightworks has a suite of original stock videos and music clips licensed for utilize in whatever videos y'all edit on the programme, letting you give a polished look to any marketing video.
Features include:
- High-quality simple trim functions for fast and precise video editing
- Speed optimization, letting you go on to edit while importing new content
- Multicam editing for syncing clips from multiple cameras
- Real-fourth dimension team project sharing with full control over which user has editing access
- Easy sharing of videos, with fast consign to YouTube, Vimeo, Facebook, and Instagram
- Support for a broad range of video formats
Available for: Windows, Mac, and Linux
Price: Free; $24.99 per month for Pro version
G2 rating: ⭐ 3.5/5
2. VideoPad
Best free video editing software for beginners
VideoPad is a neat option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you'll discover all kinds of simple and easy-to-use features—such every bit 3D video editing and a sound effects library—to attempt different video compositions and styles.
You tin can edit your videos with special effects, overlays, texts, and transition, besides as color aligning and sound effects. Then export all your finished video to YouTube, Facebook, Google Drive, and other mobile devices quickly and easily.
The only drawback is that it may exist likewise simple for advanced video editors. It doesn't come with every bit many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine melody colors, and overlay text and images, in that location'southward enough hither to make information technology worth the free download.
Features include:
- Double congenital-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
- Pre-made customizable transitions for polished professionalism
- Exporting presets to easily create video files optimized for specific platforms—such equally Facebook and YouTube—and mail service them directly from within the software
- Social media sharing and publishing tools to share videos online instantly
- A large library of video transitions and visual effects to customize videos
- Video optimization tools, such equally stabilization
Available for: Mac, Windows
Cost: Gratis
G2 rating: ⭐ 4.1/5
three. HitFilm Express
Simple costless video editor with professional visual effects and tutorials
If you don't have a lot of feel with video editing, HitFilm Express may feel a little advanced at commencement—it'south used to produce Hollywood-style films—just information technology'south worth the learning curve, equally it's one of the all-time all-in-one costless video editors available. (HitFilm does ask you to share a social media status update when y'all download the software, simply that's a small-scale price to pay.)
HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge fourth dimension saver when editing. It likewise offers cool 3D effects for films, music videos, and even YouTube videos, plus features yous'd detect in a paid video editing software, similar 4K video, 360-degree editing, and a library of special effects.
Features include:
- Professional-course video editing with motion tracking, color pickers, and cropping tools
- Composite shot enhancements that allow you to breathing two separate shots together for surreal video effects
- An machine-stabilizer to make shaky footage wait smooth
- Unlimited video and sound timeline track creation
- An adaptive trimmer that lets you re-trim your clips later on calculation them to the timeline
- Ability to re-create a grouping of attributes from i prune and apply them directly to another or to a whole projection
- Audio mixer for fine tuning sound for professional quality output
- Various transition options, such as push, zoom, and deliquesce
Bachelor for: Mac and Windows
Price: Gratuitous; $349 for the Pro version
G2 rating: ⭐ 4.5/v
4. DaVinci Resolve
Top free video editor for advanced editors
DaVinci Resolve combines professional person 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why information technology'due south the software of choice for many professional person editors of films, television shows, and commercials.
DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. DaVinci Resolve'due south complex features may exist too extensive for some users, but its free version is perfect for more than avant-garde projects.
Features include:
- Dual timeline for quick navigation, cutting, and trimming
- A dedicated trim interface that gives you lot the power to edit in infinitesimal item
- Intelligent auto-editing that syncs audio and video clips for you
- Built-in tools for moving-picture show-in-picture furnishings, retiming, stabilization, dynamic zoom, text, and audio
- Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
- Loftier-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or ho-hum-down clips
Bachelor for: Windows, Mac, and Linux
Price: Free; $269 for the full Studio version
G2 rating: ⭐ iv.6/v
5. VSDC Free Video Editor
Best no watermark editor for Windows
VSDC's desktop video editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC's full video editing suite—including a mask tool and blush key functionality for green-screen video effects.
If you take the funds to leap for the total version, the suite of tools expands to include video stabilization, robust mail-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.
Features include:
- Color-correction tools for a more than professional look
- A full suite of transitional furnishings
- Easy-to-utilize prototype filters, similar to what you lot'd observe on Instagram
- Mask tools for hiding, blurring, or highlighting specific elements
- Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
- HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and Hard disk drive files
Available for: Windows
Toll: Free; $19.99 for Pro version
G2 rating: ⭐ 4/5
half dozen. OpenShot
The easiest free video editing software for intermediate editors
OpenShot's easy-to-use user interface makes it a slap-up video editing program for intermediate editors. While more complex tools may offer more editing components, OpenShot'southward intuitive interface and minimal design are perfect for simple editing.
OpenShot is an efficient selection for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It besides offers credit scrolling, frame stepping, time mapping, audio editing, and real-fourth dimension preview.
Features include:
- Unlimited layers for watermarks, background videos, and sound tracks
- Customizable title-card templates
- Drag-and-drib functionality for easily adding video, audio, or epitome files
- Digital video furnishings, including effulgence, gamma, hue, greyscale, and blush key compositing for green-screen effects
- Powerful key-frame blitheness capabilities for creating blithe videos
Available for: Windows, Mac, and Linux
Price: Free
G2 rating: ⭐ four.5/5
7. Shotcut
Best open-source flick maker for audiophiles
Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a broad range of formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, nevertheless: Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, information technology'southward still a height-notch editor.
Shotcut also provides extensive sound editing options, making information technology ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust proceeds, add dynamic compression, and much more.
Features include:
- Back up for the latest audio and video formats via FFmpeg, the leading multimedia framework
- Native timeline editing, which allows users to import video files directly into their project file rather than a media library
- Multi-format timeline for mixing and matching resolutions and frame rates within a project
- Avant-garde audio filters like balance, bass and treble, bandpass filters, compressor, and more
- Back up for AV1 decoding and encoding
Available for: Windows, Mac, and Linux
Toll: Complimentary
G2 rating: ⭐ 4.2/5
8. Blender
All-time professional video editing software with 3D creation suite
Blender video editing is a complimentary, open-source 3D creation suite. It includes features to help model and render 3D animations. The software is a collaborative cosmos of hundreds of developers from around the globe. The huge community of users gives Blender'due south software an all-encompassing group of tools.
Blender is designed as a 3D animation suite simply comes with a functional video editor that should be enough for almost users' needs. It can also tackle more circuitous edits, like video masking, making Blender a flexible video editor for both novice and experienced users, and an splendid option for more than advanced projects that may involve 3D blitheness.
Features include:
- Path-tracer engine for realistic rendering of blithe objects
- Avant-garde rendering processes to speed upward the saving and exporting of your project
- Option to code game logic into the software for video game evolution
- Advanced character animation tools for realistic kinematics
- All-encompassing library of visual furnishings and vignettes
Available for: Windows, Mac, and Linux
Price: Gratis
G2 rating: ⭐ 4.5/five
nine. Windows Video Editor
All-time video editing software for Windows 10
Microsoft's built-in editor, Windows Video Editor, is a user-friendly software for people looking to get back to nuts. Information technology's great for making quick edits to short video clips you need ready right away. Windows Video Editor is more than a photo editor, only offers the basic editing tools similar cropping, trimming, and including text or audio. Included with Windows 10 and up, Video Editor is completely free and is expert for basic video enhancement.
Features include:
- Auto-preview tool for edits and effects
- Auto-film options for creating customizable cuts of your video clips
- Animation tab to easily add music, titles, and credits
- 3D effects section with minimal customization
- Like shooting fish in a barrel to use for novice users working in Windows
Bachelor for: Windows
Price: Free
G2 rating: ⭐ n/a
10. iMovie
All-time free video editing software for YouTube
Popular standby iMovie comes bundled with Mac Os. Like many native Apple apps, iMovie is uncomplicated and uses a uncomplicated drag-and-drop interface for moving files from your drive to your workstation. It's an easy way to build powerful videos to boost your YouTube marketing efforts.
A large advantage to iMovie is that files are saved on Apple'due south cloud, meaning yous tin can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly beingness updated too, so you can ever look forward to new features and improvements.
Features include:
- Back up for 4K resolution, allowing users to create movie theatre-quality films
- Deject-storage functionality that allows you lot to work on the same project from your iPad, iPhone, and Mac
- Dozens of studio-quality title animations for professional-looking credits
- Fashionable, contemporary video filters built for specific pic genres, such as Western and sci-fi
- Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
- Speed controls that let you brand high-octane action scenes faster and sports highlights slower
Available for: Mac
Price: Gratis
G2 rating: ⭐ 4.3/5
11. Vimeo Create
Best AI video editing software app
Vimeo Create, a free editing software yous can connect directly to your Shopify store, automatically turns your existing product images and text into polished ecommerce videos. No video experience needed.
All you have to do is answer a few questions about your production, add your footage and logo, and choose style customizations. Vimeo Create then automatically edits your video in minutes (though you tin can also choose your own styles or start from scratch). The AI software even suggests colors, themes, music, and fonts.
It'south especially useful for creating videos at calibration (if you lot, say, start a channel for your business organisation in an effort to make money on YouTube and desire to streamline the creation process). Vimeo is a pop video software solution with over 200 1000000 users. Because Vimeo is an all-in-i solution, you tin too manage, host, and distribute all your videos from one place, streamlining your workflow.
Features include:
- More than than 1,000 templates to cull from
- Facial recognition, filters, effects, and machine-cropping
- Professional auto-editing power
- Ability to share videos across marketing channels
- Unlimited high-quality stock images with iStock integration
- Library of commercially licensed music to cull from
Available for: iOS and Android
Price: Free; Pro, and Business subscriptions start at $vii.00 per month and offer admission to a wider range of editing tools and templates. Vimeo Create's free software is available online, no download required.
G2 rating: ⭐ n/a
12. WeVideo
All-time free video editing software for making social media videos
WeVideo is the best cloud-based online video editor for businesses, educators, students, and everyday consumers. You lot can admission it from anywhere: home, work, school, etc. All files are stored in a secure cloud where you lot can edit, view, and share videos in minutes.
With WeVideo, you can add cool features, like a green screen for professional-grade looks, without the cost or hassle. It also has over i million pieces of stock media, including videos, images, and sound files, all royalty costless when you buy a Business programme. Even with the costless version, you can easily create videos on social media, spider web, and mobile displays—all with unlimited storage and no downloads or software to install.
Features include:
- Stock media library with over 1 million images, videos, and music assets
- Ability to export videos in 4K resolution
- Branded templates with your logo and so you lot always have a unified await
- Shared project libraries to manage and collaborate with teams
- Unlimited cloud storage to create endless videos
- Rich editing tools including greenish screen, animated text, screen recording, and more
Available for: Chromebook, Mac, Windows, iOS, and Android
Price: Free; paid plans start at $iv.99 per month
G2 rating: ⭐ 4.iv/5
13. KineMaster
The all-time free video editing software for mobile
If you're a video editor on the go, consider KineMaster for your go-to software. This free (subscription model optional) notwithstanding powerful video editing app is perfect for mobile devices. With KineMaster, y'all can easily shoot footage, edit information technology, and upload it all from your phone or tablet. Mobile editors usually cede avant-garde tools to simplify video creation, but KineMaster does the opposite.
With KineMaster, you tin cut, splice, crop, and combine videos easily, with more ii,500 downloadable transitions and effects. Apply color filters and adjustments to correct and enhance videos so they stand up out. And when you're finished, speedily share them to YouTube, TikTok, Reels, Stories, and more.
Features:
- Asset shop to download effects, music, stickers, fonts, and more
- Backup and sharing abilities to keep video projects safe
- Eight blending options to create artistic video effects
- Reverse tool to make focal shifts, in-camera transitions, and other edits like shooting fish in a barrel
- Edit and export 4K videos at lx fps
Bachelor for: iOS, Android, Chromebook
Cost: Free; $3.99/month for paid program
G2 rating: ⭐ n/a
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Choosing the best free video editor for yous
At present that you know your options in finding the best free video editing software, y'all can kickoff testing them out. While each option comes with its own advantages and disadvantages, hopefully, yous at present have a amend idea of which free video-editing programme is best for your business.
Videos consistently are shown to become more than appointment on average beyond all social media platforms than pictures or text posts. A professional, well-made marketing video tin can help tell a story about your products, beat out the YouTube algorithm, capture the attention of your audience, develop your brand'south personality, and maximize your ROI on paid social ads.
Take your content marketing to the adjacent level. With so many free video editing software options to choose from, at that place'due south no limit to the creative potential of your brand's marketing video content.
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Free video editing software FAQ
What is video editing software?
Video editing software refers to tools that help businesses successfully edit, alter, generate, or manipulate a video or moving-picture show file. You can cut and conform video to give information technology a better menses, remove sections, and add together effects to improve the video. Companies, regardless of size, can benefit from a skillful video editor to create powerful video content.
What practise nigh YouTubers utilize to edit videos?
- Adobe Premiere Pro
- Final Cut Pro Ten
- Adobe Later Effects
- Lightworks
- Freemake
- iMovie
- Shotcut
What is the easiest software to edit videos?
- Movavi Video Editor Plus
- Pinnacle Studio
- Apple iMovie
- Lumen5
- HitFilm four Limited
- Blender
- Nero Video
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